The new in-app shopping feature on TikTok is a great way for Shopify sellers to leverage video content for business growth. We’ll explore the brand spanking new Shopify in-app shopping experience for TikTok users.

The Latest Development in the eCommerce Revolution: Shopify and TikTok

TikTok Shopping, powered by Shopify, promises to revolutionize the ecommerce industry. 86 percent of businesses already use video content to market themselves. And now, this new social media-friendly capability can help them get more mileage from their content. This is because Shopify is the premier ecommerce platform that offers shopping tabs and organic product discovery within TikTok.

Strengthen Your Brand through TikTok

These new features that Shopify has introduced on TikTok will help sellers increase sales by strengthening their brand image. In addition, merchants can use this opportunity to build relationships with existing and prospective customers.

How Does it Work?

This partnership between TikTok and Shopify allows Shopify merchants to link their products in TikTok posts. All they need is a TikTok for Business account that lets them add a shopping tab to their profiles on TikTok. Then they can sync their product catalogues to create a mini online storefront that directly links to their Shopify store.

Consumers can either visit the merchant’s online storefront on TikTok or simply click a product tagged in their video, which will divert them to the merchant’s digital store.

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Become A TikTok Shopping Legend With Your Pals at Cartlyfts

Social commerce is a recent trend, so it is okay if it feels a bit daunting. However, TikTok Shopping is an opportunity Shopify merchants shouldn’t waste.
Ready to talk about your eCommerce challenges? Schedule a call with us and let’s talk Shopify.