e-Commerce & Challenges - with Ben Leonard
This week we linked with Ben Leonard, eCommerce consultant and founder of Beast Gear to talk about Marketing Budget Allocation, Beast Gear, and the Challenges of being an eCommerce Entrepreneur.
More specifically we talked about:
- How did you get into eCommerce?
- Let’s talk about the success story of Beast Gear - How did you pick the niche and the product?
- Did you start the business knowing that you want to make an exit? Or just happened?
- Is there any “ideal” time for an exit?
- Big wins & loses in terms of Paid Marketing tactics
- How should merchants allocate their budget for maximum results?
- What’s the current best performing channel in terms of generating revenue for eCommerce brands?
- What’s the biggest challenge you have faced being an eCommerce entrepreneur?
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