The iOS 14 update came, and it shook the whole eCommerce world. 

As of May 2021, Apple gives the option to users not to share their data about online & in-app behavior with third-party companies. This has a huge impact on the performance of ad campaigns, especially ads on Facebook & Instagram.

In our new episode, we host Marco Battaglia, Advertising Manager & Growth Marketer at eighteen79, to discuss what must marketers and merchants do, to address this challenge.

In the episode we discussed:

  • What type of ads should I be using for my eCommerce brand?
  • How to target effectively the ideal audiences?
  • What kind of creative works best right now on Facebook ads?
  • How to measure the effectiveness of each ad? Which metrics are the most important?
  • How much should I spend on each campaign in order to be able to decide if it’s working or not?
  • Most common mistakes you see from businesses on Facebook advertising

Available on Spotify & Apple Podcasts.

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