This time of the year has almost arrived once again.

Black Friday & Cyber Monday are some of the most popular shopping days for buyers and the top performing period for most eCommerce brands.

To get the most out of this opportunity and set the base to skyrocket your sales, you'll need to choose the right marketing channels and build a concrete strategy around them.

In our fresh podcast series called "The Single Question Series", we linked with Dimitar Toshkov, Growth Marketing Expert at SMSBump.

We discussed how to build a converting SMS strategy for Black Friday & Cyber Monday as an eCommerce brand.

Listen now on Spotify & Apple Podcasts!

For more eCommerce content, join our Facebook group “Shopify Q & A”.