Black Friday and Cyber Monday are just around the corner. BFCM are the most popular shopping days of the entire year, even higher than the X-mas period.

To get your strategy ready in time, we linked with Jason Caruso, Co-Owner & CMO of Fast Forward Inc. and Co-Host of eCommerce Uncensored.

In this episode we discussed:

  • How merchants can maximize performance during BFCM
  • What should be the end goal? Revenue, list building, something else?
  • Best Strategies/Tactics to follow for optimized performance
  • How to evaluate performance
  • Do’s and dont’s of BFCM

Listen now on Spotify & Apple Podcasts!

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