How to get ready for Black Friday & Cyber Monday - with Jason Caruso
Black Friday and Cyber Monday are just around the corner. BFCM are the most popular shopping days of the entire year, even higher than the X-mas period.
In this episode we discussed:
- How merchants can maximize performance during BFCM
- What should be the end goal? Revenue, list building, something else?
- Best Strategies/Tactics to follow for optimized performance
- How to evaluate performance
- Do’s and dont’s of BFCM
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