How to get started with Upselling – with Chen Zissu
While the probability of selling to a new visitor is 5-20%, the probability of selling to existing customers is 60-70%. That's a huge difference.
Upselling to an existing customer is cheaper than getting a first-time buyer and it's a great way to increase the Customer Lifetime Value of your leads.
In our new episode, we got in touch with Chen Zissu, founder of Zissu LTD - Shopify Experts, to discuss Upselling and how to get started with.
Episode topics:
- The 3 key benefits of offering upsells
- The difference between upselling and cross-selling
- How do I start with upselling? What should I do first?
- Are there any specific criteria to take into consideration when choosing which products to upsell?
- The best time to present the upsell
- Upsell strategies that are proven to work for other merchants
- What should merchants avoid doing when starting out with upsells & cross-sells?
Available on Spotify & Apple Podcasts.
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