How to optimize the conversion rates of your e-commerce site – Will Laurenson

Most of the time, low revenues mean that your online store is not optimized to convert visitors to buyers.

In our newest episode, we linked with Will Laurenson, Founder & Marketing Consultant of Monkey Blocks.

We discussed:

• Conversion rate optimization - where to start?
• Top 5 things you would test with a new client to increase conversion rates?
• How to assess the performance of the A/B tests
• What's the biggest challenge of merchants in terms of conversions?
• What are the most crucial repetitive mistakes merchants do that harm their conversions?
• Tools for conversion rate optimization
• What would you say to the advocates of bringing in more traffic instead of fixing conversions?

Available on Spotify & Apple Podcasts.

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