How & when to start with Conversion Rate Optimization - with Jon MacDonald
Something that might bother you as well and for sure bothers a lot of new eCommerce entrepreneurs is how and when to start with Conversion Rate Optimization for your eCommerce store.
Just starting out with eCommerce and hustling to find your voice, the offer, the ad channels, is a challenge on its own.
So what's a good time to start optimizing your conversion rate and where should you start from?
In this episode, we are excited to have as a guest Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm.
We discussed:
- What is Conversion Rate Optimization
- When to start thinking of working on CRO
- Where should you start with Conversion Rate Optimization
- What's the mindset you should have when starting with CRO
- Most common frictions many eCommerce websites create for their visitors and how to fix them
- How to A/B test