Is TikTok only for entertainment and how could businesses capitalize on its rapid rise? – with Arthur Mooso
In the past months, we've seen TikTok skyrocketing and becoming a global social media trend for entertainment.
When a new social media pops up and shows that people want to spend time in it, that means a new marketing opportunity for brands & eCommerce businesses.
In our new episode, we host Arthur Mooso, Customer Success at Cart.com
We discussed:
- Where does TikTok's success come from?
- What type of content do people consume on TikTok?
- What are the demographics of the platform?
- TikTok ads for eCommerce. Where to start?
- 5 best practices for using TikTok ads for an online store
- What percentage of the Marketing budget should merchants allocate to TikTok ads?
- What type of merchants would see the biggest return on investment?
- What should merchants avoid doing when using TikTok?
Available on Spotify & Apple Podcasts.
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