Is TikTok only for entertainment and how could businesses capitalize on its rapid rise? – with Arthur Mooso

In the past months, we've seen TikTok skyrocketing and becoming a global social media trend for entertainment.

When a new social media pops up and shows that people want to spend time in it, that means a new marketing opportunity for brands & eCommerce businesses.

In our new episode, we host Arthur Mooso, Customer Success at Cart.com

We discussed:

• Where does TikTok's success come from?
• What type of content do people consume on TikTok?
• What are the demographics of the platform?
• TikTok ads for eCommerce. Where to start?
• 5 best practices for using TikTok ads for an online store
• What percentage of the Marketing budget should merchants allocate to TikTok ads?
• What type of merchants would see the biggest return on investment?
• What should merchants avoid doing when using TikTok?

Available on Spotify & Apple Podcasts.

Join our Facebook group “Shopify Q&A” for more eCommerce content.