In eCommerce and retail in general, message marketing can do wonders for your business.

SMS marketing comes to complement your marketing strategy and provide an extra, more direct, and personal communication channel to your toolbar.

In our new episode, we linked up with Michael Stoychev Founder & CEO of SMSbump to discuss ways online merchants can capitalize on SMS marketing.

In the episode we talked about:

  • The possibilities of SMS marketing & how should eCommerce brands integrate it in their overall strategy?
  • When is the right time for a merchant to start using SMS Marketing? 
  • Data about Open Rates, CTR, and conversion rates
  • How can SMS marketing work side by side with Email Marketing or Facebook messenger marketing?
  • Segmentations & automated flows.
  • What are the options for A/B testing on SMS marketing?
  • Where should merchants start first to get some first quick wins

Available on Spotify & Apple Podcasts.

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