Even though we live in the most digitized era in the history of humanity, everything is not about digital.

People still have a connection with old-school, tangible marketing promotions. And most of the time, customers form a stronger connection with a mail rather than an e-mail. 

This week, we have with us Arian Radmand, CEO of IgnitePOST to discuss about power of Direct Mail marketing.

We talked about:

  • Why choose to experiment with handwritten personalized direct mail?
  • “Relationship-Centric business” vs “Customer-Centric business” culture
  • Stats and facts about direct mail
  • How do most of the merchants leverage direct mail?
  • The best practices to make the most out of handwritten notes 
  • How can merchants measure the conversion rates of these handwritten notes?


Available on Spotify & Apple Podcasts.

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