The untapped potential of Direct Mail Marketing - with Arian Radmand
Even though we live in the most digitized era in the history of humanity, everything is not about digital.
People still have a connection with old-school, tangible marketing promotions. And most of the time, customers form a stronger connection with a mail rather than an e-mail.
We talked about:
- Why choose to experiment with handwritten personalized direct mail?
- “Relationship-Centric business” vs “Customer-Centric business” culture
- Stats and facts about direct mail
- How do most of the merchants leverage direct mail?
- The best practices to make the most out of handwritten notes
- How can merchants measure the conversion rates of these handwritten notes?
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